Are you ready to start a blog?
The thought of having your own blog is so exciting!
There’s so much you can share with the world, and this is where you begin. It means you have the world at your fingertips and are able to give the world something it needs: you.
There is only one of you in the whole world.
You have your own voice, your own experiences, your own skills, talents, and the different ways you go about your day. There are people who want to know what you have to share.
This is your tribe.
Your tribe are the like-minded people who want to listen to what you have to say. Having a blog builds on this group of people, and you have a way to reach out to them with your blog.
There are a few things to consider before diving in, of course. (No worries, I’m here to help you do this.)
You’re just starting out, so we’re going to keep things simple because there are SO many different directions you can go. We’re going to start making a plan, and remember, this plan isn’t set in stone and can change as you learn and grow as a blogger. This is different than a business plan! This is a plan to help you staying on task when starting your blog, and it’s really important to train yourself to follow this roadmap.
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Here are 3 things to help make your blog a success:
Ask yourself: Why do I want to start blogging?
In other words, what is your goal? I agree creating a blog to make money makes sense and is important for many, but that cannot be your goal. Money can be the result of achieving your goal, but your goal has to be something that motivates you to make money. Goals for starting a blog can be to get out of debt, to buy a house, to create a business blogging, or to travel more!
I started my very first blog 9 or so years ago, and it was used as an online journal for my relatives to read. Blogs were really new back then with the majority of people writing them with the same purpose as I did. Now we’re all on Facebook, haha.
Ask yourself: What subject do I want my blog to be about?
Do you have a hobby or skill you want to teach? Do you want to tell your story and share your life experiences about being a parent (or grandparent or pet parent) or world traveler? Find a subject that will keep you going and gives your blog depth. The subject you choose is called your ‘niche’. I wrote a post about creating a business out of what you love to do – check it out and let me know your thoughts!
If you have a lot of different interests like me, you can help narrow your ideas by thinking about the kinds of problems people have and how you can help solve them. For example, if you are good at baking, you can help people by sharing your recipes and the types of ingredients that should or should not be substituted when baking. (That last one’s for me!)
Ask yourself: Who do I want to read my blog?
Imagine all the people out there in the world. Out of all those people, if there was one person who you wanted to reach out to, who would this person be? Think about what their characteristics might be…
• What does this person look like?
• What is their age?
• What is this person’s interests?
• Is this person shy or outgoing, disorganized, a minimalist, a dreamer?
This is a general way of finding what’s called your target market. Don’t worry if it’s not perfectly pictured in your mind. You can give the age a ballpark number, you can stay neutral and consider it for both genders. These are things that will change as you grow your blog and learn more about what different turns your subject can take. Yes, you’re allowed to wander! As long as you stay focused on the overall subject of your blog.
Write as if you’re speaking to an imaginary person
All the experts out there will tell you your writing style (aka: your ‘voice’) is very different if you target this one imaginary person in your mind and talk to him/her. It’s more effective to talk to this one person instead of trying to talk to everyone and hope someone listens. Talking to this imaginary person in your mind is also a way to filter through all those people out there to find who you are looking for and build your tribe.
I have to confess, these were very difficult questions for me when starting my blog. I wanted to go into a dozen different directions because I have a lot of things I love! Parenting, creating & DIY, home décor. But I chose business coaching because not only is that something I enjoy doing, but I have experience doing it and know I can write a lot about it.